BUILDING A BRAND
In building Pixel Pond as a brand;
The brief is simple. Pixel Pond stands strong as a digital recruitment agency for people within the digital design and tech space.
The idea formed is the creation of a news hub to feature on the website. This will be to share both knowledge and advice with the aim of creating a niche design and tech community, that will be bookmarked for regular viewing.
"...the whole idea of Pixel Pond, it was meant to be a community base site...
...a one stop shop"
Director of Pixel Pond
of people read newsletters in
"I read articles on the train to work and when me or my work colleagues find anything useful we share it with one another..."
of people read articles during there work commute
of participants have had a bad experience with recruiters
Having consisted of 2 surveys, with 40 individual participants, alongside competitor research and 5 direct user interviews, a general overview was given. This demonstrated ones perception of a recruitment agency with a recruitment website and separately of a website for news and blogs. The survey showed also the opinion of newsletters that are received to your email inbox.
○ Mobile devices are most popular for reading news.
○ Very few people use a recruitment website for much more than to look for a job. Restructuring the primary function of this site is vital for success.
○ Frequently, a news website is found to be over populated and hard to navigate.
○ The majority of people do not read an inbox newsletter as they are seen as junk, however if a choice of content was given, it will spark interest.
The following areas were identified as key design elements to focus on, from the original brief:
Ensuring that it is easy to use (everything must be accessible post a couple of clicks).
Has to represent the existing brand, whilst remaining modern & precise (page length).
Ability to Share
Must be easy to share an article that the user finds interesting.
Making sure that it is easy to locate and sign up to the newsletter.
During the creative process, 7 individuals tested the design resulting in 3 divergent rounds of prototyping.
The first round of testing, altered the functionality of the initial navigation menu through low fidelity sketches.
The second in mid fidelity, tested the overall usability of the product i.e. font size. The final round was in high fidelity, to test the entire website.
The final designs are to illustrate a clean yet bold, first phase approach - in keeping with the brands initial guidelines.
This could be developed further through features such as; profiles, bookmarks & author bio's.
An overall consensus proved the accessibility and professionalism of the website.
As per the quote below, users found that the website had the interest to teach and provide the learning content for both design and technology. There is also the added benefit of a list of all relevant job roles. The new trialed plan has began to verify the website to be a long term success for Pixel Pond, as a recruitment agency.