REBRANDING CAMPAIGN

NATIVE UK

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01

THE BRIEF

Native UK are a marketing agency that specialise in native advertising.

In short native advertising is when promotional content is displayed within an editorial publication, resembling a similar topic.

The brief is to create a visual representation of the subject in a simple and bold logo.

"Find the right customers, in the right place."

02

COLOUR SCHEMES

Choosing the right colour scheme can be vital; as this can change the way people perceive a business. Post the research of similar established competitors within the current marketplace I felt a shade of blue would work well as it represents, intelligence, security and trust.

03

TYPOGRAPHY

The correct font choice is just as crucial to a brands identity. In order to come across modern I felt a choice of San Serif font such as 'Corisande' would work well. 

04

THE EMBLEM

A creative exploration of the aspects to the agency was taken to produce a visual representation of the process to 'native advertising'.

The concept that was decided showed the correct display to finding and imprinting any mutual data.

05

THE BRAND

The overall feedback that was received by users asked, proved a positive result.

Having a modern font with a simplistic emblem has been a success and the words that were used to describe the logo, were enough to show that a correct understanding of the aspects used, was made. 

"It draws my attention straight away. Its clean lines and blue colour scheme make it look very modern."

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